I believe it was not an accident that the 15 years following the war were among the most productive in the history of the discipline. The attitude changed briefly during World War II, when the best academic psychologists rolled up their sleeves to contribute to the war effort. Add the word to the name of any academic discipline, from mathematics and statistics to psychology, and you find lowered status. ![]() In the US, the word "applied" tends to diminish anything academic it touches. Their interest in the real world and in theory merged seamlessly, and the approach was enormously productive of contributions to both theory and practical applications. The members of that Unit did not see their applied work as a tax they had to pay to fund their true research. Indeed, the Applied Psychology Unit on 15 Chaucer Road in Cambridge was for decades the leading source of new knowledge and new ideas in cognitive psychology. The word "applied" does not have any pejorative or diminishing connotation in Britain. When it comes to the adjective "applied," however, the tables are turned. We are prone to think of the British as snobbish, a label that is rarely used to describe Americans. Intuitions sometimes feel like we have ESP, but it isn't magical, it's really a consequence of the experience we've built up. They come from our tacit knowledge and so they feel magical. ![]() They come from other parts of our knowing. Therefore, we can't explicitly trace the origins of our intuitive judgments. It doesn't involve declarative knowledge about facts. Judgments based on intuition seem mysterious because intuition doesn't involve explicit knowledge.
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